The Joseph Marc brand was a reaction to consumer insights presenting an opportunity for more vintage-inspired, unisex frame styles. The brand was started before me, but in my time managing the collection I focused on creating a premium brand feel, rooted in nostalgia and focused on elegant, well crafted details and materials.

The Joseph Marc brand marries timeless design with traditional craftsmanship. Using only the highest quality materials, each seasonal collection was inspired by classic cinema, literature and historic character frames.

Part of my role was supporting creative campaigns - with such simple designs it was important for photography to help tell the product story through casting, lighting and styling.