KAM DHILLON
Kam Dhillon was one of the first private label brands I had the privilege of managing at Clearly. My first task was to identify the target persona and clarify the design language and dna.
Designed for style conscious, young professional females, Kam Dhillon’s brand was feminine, trend forward and bold. Glamorous and versatile, the design married elegance with the every day. Aspiration was at the core of our ethos, so each seasonal collection took cues from celebrity and travel.